Case Study · Our Own Product
What Am I Doing
Everything about your work and life, in one place. Workspaces for the job, a family hub for home, a diary, notes and reminders, and AI that can read the board, glean insights and act on your behalf.
The name started as a genuine question.
Work for three companies and you stop opening four apps every morning. Run a household on top of that and the school schedule, the vet appointment and the grocery list deserve the same system as the client work. WAID scales from a family list to a multi-company project portfolio without changing the interface, and its AI connection means you can simply ask what you should be doing.
“Managing 3 companies, 8 clients, 20 projects. One dashboard.”
Colour-coded workspaces hold clients, projects and boards. When a client calls, you pull up their world in two seconds. Click a workspace; one colour recolours everything.
“School schedule, vet appointments, grocery list. Same app.”
Families are not squeezed into project boards: they get their own hub with events, todos, documents, contacts and even the pets, across a 10-table model of their own.
What should I do right now?
“Tell Claude ‘create a task for the homepage fix’ and it’s done.”
A Model Context Protocol server is baked into the product: 37+ tools that let Claude, ChatGPT, Gemini, Cursor and friends read your board, take notes, log sessions and set the reminders, with the same permissions you have. Press run.
Todo
In Progress
Review
1 task completed · notes written to the project wiki.
Thought → inbox → triaged
A quick-capture inbox catches everything; the triage centre assigns each item to its workspace later. On mobile it is a floating + button.
Two-way Google Calendar
Events sync both directions with attendees by email. Due dates surface on My Day; @mentions and digests nudge the right person via Resend.
323 pages and counting
A Notion-style block editor with infinitely nested pages for wikis, meeting notes and the session logs AI agents write automatically.
R0 · R79 · R149 · R299
Rand-native tiers on PayFast, built on purchasing power rather than a dollar conversion.
Warm on purpose
Sage instead of white, 20px corners, soft shadows, sentence case everywhere. Plus Jakarta Sans for headings, Inter for body. It should feel like your desk, not your employer’s.
One hex per workspace generates the dot, tint, border and badge. Stored on the row, flowing through CSS custom properties, decided before any code existed. The recursive row-level-security problem this app solved (SECURITY DEFINER helper functions across 26+ tables) is now the pattern every DezignZA build uses.
The screens
Real production numbers. The product manages its own development and was the first user of its own MCP server.
WAI-519 done. Chart shipped, tested at 375px.