Built for those who look closer.
Essilor Instruments South Africa sells screening, refraction, workshop and fitting equipment to optometrists, ophthalmologists and labs. They needed a catalogue that explains 35 instruments clearly, gates the medical content, and turns interest into a quote request. We designed and built it as a custom WordPress block theme.
A catalogue,
not a shop.
Every Essilor sale starts with a conversation. The old website was a brochure with no easy way to ask. The new one had to explain each instrument in plain words, keep prices out, and make asking for a quote the obvious next step.
Explain 35 instruments
Each one gets its own page: what it does, who it is for, the key specs and a downloadable brochure.
Respect the medical context
Pages describe medical devices, so visitors confirm they are eye care professionals before they read on.
Make every enquiry count
One short form, sent to the right people and answered within a working day. No cart, no checkout.
instruments, each with its own page
solution families, from screening to dry eye
custom blocks, no page builder
pages sent to Bing on launch day
Clinical, calm, unmistakably Essilor.
Deep blue carries the brand, sky blue marks what to do next, and plenty of white keeps clinical content easy to scan.
#001A72#010E3D#005EA8#0086D6#9FD3FF#E7F1FB#0B1430For specs, codes and small labels, so numbers read like an instrument display.
Thirty-five instruments,
easy to compare.
Filter by category or the problem you are solving, read each instrument in plain words, and add what you like to a quote list. Prices stay out; the right specialist sends them.
Two ways to filter
By category, or by the problem you are solving, such as dry eye or glaucoma screening.
A quote list, not a cart
Add as many instruments as you like. Essilor replies with pricing, delivery and finance.
Plain words first
Short summaries on the card, full specs and brochures one click deeper.
Medical content,
handled with care.
Most visits start on a phone in a practice. Pages are built for thumbs first, and every medical device page asks visitors to confirm they are eye care professionals before they read on.
One form. The right people.
A copy for you.
Tell us what you need
Quote, demonstration, service or consumables? A few details and the right specialist comes back to you.
- A reply within one working day
- Sent to the whole instruments team
- A copy lands in your own inbox
New website request
Reply straight to this email to answer. Please reply within one working day.
- Request
- A quote or information
- Name
- Ricardi Test
- Practice
- Dezignza
- Province
- Western Cape
Sent from the contact form. Entries are also kept in the website.
Thank you, Ricardi
Our team will reply within one working day. Here is a copy of what you sent us.
- Request
- A quote or information
- Name
- Ricardi Test
- Practice
- Dezignza
- Province
- Western Cape
If you did not send this request, you can ignore this email.
Found by people
and by machines.
The site was built to be found from day one, by Google, by Bing and by the AI assistants that now answer buying questions.
essilorinstruments.co.za
Designed, built and launched by Dezignza: brand-led UX, a custom WordPress theme, email, search and launch support.