Une recette de Dezignza
French Wedding Cakes
Twenty years of Julien Drapeau’s wedding cakes, rebuilt as a calm, photo-led website he edits himself. Serves couples across Dublin and Leinster.
- Pour
- Julien Drapeau, French pastry chef
- Préparation
- Redesign, rebuild, move, SEO and AI search
- Cuisson
- Launched 27/10/2026, in one evening
- À goûter
- frenchweddingcakes.ie
Les ingrédients
What went into the bowl
La méthode
How it came together
Julien is set in his ways, and his photos are all exactly the same size. So the method was to keep everything he loved, take away everything that got in his way, and let the cakes do the talking.
Étape une
Keep every crumb
One live database out of two, 1,783 photos, 323 priced cakes and 397 gallery cakes carried over. Orders and customer details left behind, on purpose.
Before: the 2017 site
Étape deux
Let the photos breathe
A block theme in cocoa, cream and caramel, rounded corners, soft shadows, and a calm photo viewer instead of a bare image.
The photo viewer
Étape trois
A price list, not a shop
WooCommerce stays as a catalogue. Cart and checkout are off, every buy button becomes Ask about this cake, and couples filter by type and price.
A cake page
Étape quatre
Make it his
Julien is used to page builders, not blocks. Gallery cakes and prices became simple forms, and the dashboard says Bonjour.
Add a cake
Le coup de cœur
The shortlist, shared
Around 700 cakes is a lot to choose from on a sofa. So every photo got a heart. The list lives on the couple’s phone, shares as a link that shows the same cakes to anyone, and lands with Julien in one tap, photos and prices included.
Saved on the phone
No account and no cookie banner. A small caramel count on the header heart keeps score.
One link, same cakes
A partner, a mum or a planner opens the link and sees the same shortlist, with a collage card in WhatsApp.
Straight to Julien
One tap fills in the enquiry form, and his email arrives with every cake’s photo, price and link.
Sur le pouce
On the go, on a phone
Photos first, a calm menu sheet with the cake types as photo cards, and a floating bar that keeps the gallery, a tasting, favourites and WhatsApp one thumb away.
À table
Served to Google, Bing and the AI assistants
Couples type “wedding cakes Dublin” or ask ChatGPT for “a croquembouche in Kildare”. The site now answers in plain words: who Julien is, what he makes, where he delivers and what it costs.
Pour Google
Titles written for wedding cakes in Kildare, Dublin and Ireland
Bakery, product, FAQ and rating data on every page
748 old links kept alive
Pour l’IA
robots.txt welcomes GPTBot, ClaudeBot and PerplexityBot
llms.txt in plain words
All 339 designs and prices in llms-full.txt
Pour Bing
IndexNow on every new cake
732 pages sent on launch night
and accepted first time
Les macarons
Colour and type
- Cocoa
#2E211C - Caramel
#9E5B1C - Gold
#B9822F - Light caramel
#DDA868 - Blush
#F1E3DA - Cream
#FBF8F3
- BonjourPinyon Script
- BonjourCormorant Garamond
- BonjourJost
Bon appétit
Designed, built, moved and launched by Dezignza for Julien Drapeau.