Attorneys & conveyancers · Somerset West, Western Cape
KS Attorneys & Conveyancers Inc.
A new Somerset West law firm needed somewhere online to send people. We designed, built and launched a single, quietly confident page: six practice areas, a personal introduction to Karla Swart, and a contact form that turns visitors into enquiries. Found on Google, Bing and AI search from day one.
ks-attorneys.co.za
No. 01 · The brief
A new firm deserved a front door as considered as its advice.
Karla Swart opened KS Attorneys & Conveyancers Inc. in Somerset West to offer property transfers, family law, wills and estates, litigation and debt collection with a personal touch. There was a logo and a phone number, but nowhere online to send people.
The brief: one elegant page that explains the six practice areas, introduces Karla, and makes it easy to get in touch by form, phone or WhatsApp. It had to feel like a law firm, not a template, and be ready for Google and AI search on launch day.
Every colour comes from the KS monogram. Burgundy is used like a signature: the name, the buttons, never whole pages. Ivory and paper keep it warm and readable, and a soft gold marks the details. The result feels like a well-kept practice, not a template.
Burgundy#5D000A · Name, buttons
Deep burgundy#470007 · Footer, bands
Gold#C6A45E · Rules, icons
Ivory#FBF9F4 · Main ground
Paper#F4EEE1 · Watermark
Charcoal#2A2724 · Headings
Aa
Cormorant GaramondHeadings and the firm’s voice. Elegant, classic and unmistakably legal, with an italic for emphasis.
Aa
InterBody text, labels and the form. Clear at every size, on every phone.
No. 04 · The page
ks-attorneys.co.za
One page, in the order a client thinks.
People looking for an attorney want three answers fast: can you help with my matter, who will I deal with, and how do I reach you. The page answers them in that order, then gets out of the way.
01
Welcome“Dedicated to Excellence. Committed to You.” A clear promise, one button, and the KS monogram as a quiet watermark.
02
About the firmThe firm’s standard in a few sentences, without legal jargon.
03
Six practice areasProperty Law & Conveyancing, Family Law, Wills & Estates, Civil Litigation, Debt Collection and Correspondent Attorney Services, each with its own icon and heading.
04
Meet KarlaA personal introduction to the attorney you will actually deal with.
05
ContactForm, email, phone, WhatsApp, landline and address side by side, with Afrikaans and English stated up front.
No. 05 · Mobile
Made for a phone, in a waiting room.
Most people look for an attorney on their phone. Every section stacks cleanly, the menu stays reachable, and the call, WhatsApp and email buttons are one tap away. The form fields are large enough to fill in with a thumb.
HomePromise, intro and one clear button
Practice areasSix services, each easy to scan
Meet KarlaThe person behind the firm
ContactTap to call, WhatsApp or email
No. 06 · The contact form
Every enquiry answered twice, before anyone picks up the phone.
A custom form, written for this firm and tested end to end before launch. No plug-ins and no third-party form service holding client details.
1
The visitor writes inName, email, an optional phone number and the message, plus a tick to accept the Privacy Policy.
2
The firm gets a branded emailEvery detail laid out in the KS colours. Pressing Reply answers the client directly.
3
The client gets a copyA matching confirmation, so they know the message arrived.
4
No dead endsIf sending ever fails, the page offers WhatsApp and email instead.
Spam stopped silently
A hidden field only robots fill in
A timer that rejects forms sent faster than a person can type
A check that blocks robots skipping the page
No puzzles, no “select all the traffic lights”
No. 07 · Search and AI
Found on Google, and recommended by the AI assistants.
People now ask ChatGPT, Claude, Perplexity and Gemini for “a conveyancer in Somerset West”. The site states the firm’s facts plainly, so search engines and AI tools can find it, trust it and describe it correctly.
Classic search
Title and description written for local searches
Real heading order, one h1
Law firm details coded for Google: address, phones, services, languages
Sitemap, robots.txt and one canonical address
https everywhere, www redirected
AI visibility
GPTBot, ClaudeBot, PerplexityBot and Google-Extended allowed
llms.txt: the firm in plain words for AI tools
Facts stated, never implied
Content readable without JavaScript
Connected at launch
Google Search Console, verified and indexing requested
Sitemap submitted and read
Google Analytics receiving visits
Bing Webmaster Tools and IndexNow
No. 08 · Privacy and launch
A law firm’s website should keep the law, too.
A full POPIA Privacy Policy went live with the site, with Karla named as Information Officer. The form will not send without consent, and every enquiry email records that it was given. The firm’s Microsoft 365 email was protected throughout the domain move.
Domain transferredNew registrar and hosting, email records in place first
Site live on httpsSecure certificate, one canonical address
Form tested end to endEnquiry and confirmation emails both delivered
Privacy Policy liveConsent required on the form
Search tools connectedGoogle, Bing and IndexNow notified
What the client says
★★★★★
Very happy with the service received and the final result of my website. Ricardi was professional, helpful and responsive throughout the process. Would definitely recommend their services.
ks-attorneys.co.za
