Somerset West, Western Cape, South Africa
All UX/UI design work

Coffee shop website

Paradise Coffee

A website redesign and wireframes for Paradise Coffee, from first sketches to final screens.

Paradise Coffee website home page shown on a desktop screen with the brand logo and takeaway cupParadise Coffee website pages for home, our story, bean origins, commercial machines, shop categories and productsParadise Coffee checkout, product, cart and contact pages with branded cups and coffee gear on a counter

About the project

Paradise Coffee is a coffee roaster and retailer that sells beans, capsules and brewing machines, and also supplies commercial clients. They asked us to redesign their website and produce wireframes for it. The new site had to work as a shop and as a brand story, with room for their history, team, coffee origins and partner machine brands.

We worked from the existing brand, which suited the redesign well, and planned the site page by page. The final screens cover the home page, our story, history and bean origins, commercial services with a machine comparison table, shop categories, product pages, cart, checkout, contact and terms. Each page follows the same navy and orange look so the shop and the story feel like one site.

Our role
UX/UI design for Paradise Coffee
What we did
  • Website redesign
  • Wireframes
  • Shop and checkout flow
  • High-fidelity web UI
Tools
Adobe XD, Illustrator, InVision, Photoshop

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